Generative voice and video clones of candidates now require sworn human-actor disclosure on every paid spot.
The Federal Communications Commission voted 4-1 to require explicit disclosure on any AI-generated audio or video used in federal political advertising. The rule, effective 60 days after publication, applies to every paid broadcast, cable, and streaming spot. Violations carry $50,000-per-airing fines. The vote follows three high-profile deepfake incidents in the 2024 cycle.